What exactly is search
engine optimization? For that matter, what exactly is a search
engine?
Search
engines are sites like
Google,
AOL,
MSN or
Yahoo where
searches for information on the Internet are conducted. Searches
are conducted by typing keywords or key phrases into the search box and
then reviewing the results. To see a list and try searches on some
of the major search engines go to
Google
and Search for Branson Weddings.
Search engine optimization is the process of getting a website ranked in
the top results under certain keywords. For example, if you own a
business that sells shower heads in Houston, you would probably want to
rank well when a searcher typed in "shower heads Houston" in the keyword
box. If you run a charity that provides international aid to
hungry children, you may want to be in the top ten results when a
searcher typed in "children's charities" or "international charity."
|
How do you do it? What process is involved in search engine
optimization?
The first step in the optimization of a page is to decide what keywords
you want your business to be ranking under. Designs For Today can
determine what searchers are most likely to type in to a search engine
to find a website like yours.
For example, if you own a website that sells real estate in New York,
are searchers most likely to type in "real estate new york," "new
york real estate" or a misspelling such as "new york realistate"?
If you own a site that sells discount children's books online are your
clients more likely to type in "books online in children's or
"cheap foreign books"? If you provide marriage counseling are
people more likely to type in "marriage help"? Designs For Today
will help you find the most asked-for keywords relating to your site.
Why should I choose Hollister Web Hosting to do my search engine
optimization?
There are many companies that offer search engine optimization. It
is a little known fact, however, that many companies that offer
promotion search engine optimization or (website promotion) can do your
website more harm than good. Many search engine optimization
companies do not, in fact, know how to truly optimize--they know how to
spam.
Spamming is a term search engines use for people who bombard their
services with certain code and submissions that hinder the way the
search engine operates. When a search engine optimizer gets into
the background (HTML) code of your site, he or she can put a lot of
"spam" code and hidden code into it to make you rank well. He may
also try to put you into link farms which is also forbidden by search
engines.
The problem with these methods is that, although they may work for a
while, search engines eventually will catch the spam, and you will be
banned. They will remove you entirely. Once you are
banned from a major search engine it is almost impossible to get back
into their directories. They don't care if you didn't know what
the search engine optimization company was doing. As far as the
search engine is concerned. It is your website, and your
responsibility.
|
